The Body Shop International Plc

The 'Animals in Danger' range was developed in-house by The Body Shop in the '90s. When The Body Shop decided to relaunch the range some time later, the brief required the creation of a revised version of the concept made suitable for a much younger target audience.
The design combines highly stylised animal images with vivid colours to achieve a bold, striking look. The same graphical theme being applied both directly as a surface print on selected products in the range and extensive use in all packaging.